The Marketing Made Social Podcast.
The Marketing Made Social podcast helps time-strapped business owners stop guessing and start growing.
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MOST RECENT EPISODES
Creative Testing on Meta Ads in 2026
If you learned how to run Meta ads during the so called glory days of 2017, you've probably noticed something. The levers you used to pull don't move the way they used to. Targeting behaves differently. Creative matters more than it ever has. And the sense of control...
How to Plan Your Paid Ads for 2026
Why Facebook Ad Targeting Doesn’t Work Like It Used To
Once upon a time, you could run a Facebook ad targeting "Women aged 30 to 45 who like green smoothies, shop at Whole Foods, and recently viewed a yoga retreat," and it would actually work. You'd get a tight cost per lead, a neat audience overlap, and a satisfying...
Why Your Ads Aren’t Converting (And What To Fix Instead)
"The ads are getting clicks, but we're not getting sales." I've heard this a thousand times. From clients, from prospects, from business owners running their own campaigns, from junior marketers trying to figure out what's gone wrong. If you've ever said it yourself,...
Paid Ads vs Organic: What’s Worth Your Time?
Vicki from Marketing Made Social digs into the real question every small business asks: is it worth running ads if you’re only spending £500–£1,000 a month? Or should you double down on organic content instead? In this episode, we break down what actually works with...
Why Posting Every Day Isn’t a Strategy (Unless You’ve Got a Plan)
Vicki from Marketing Made Social breaks down the problem with that tired advice to “just show up” every day on social. Spoiler: if you’re posting without a strategy, you’re just burning out and probably messing up your ad results too. In this episode, we dig into why...
3 Paid Social Myths Killing Your ROI in 2025
Vicki from Marketing Made Social is busting the biggest ad myths small biz owners are still falling for in 2025. From “just boost it” advice to algorithm panic, we’re calling out the crap that’s costing you money and breaking down what to focus on instead if you...