Why Facebook Ad Targeting Doesn’t Work Like It Used To

Why Facebook Ad Targeting Doesn’t Work Like It Used To

Once upon a time, you could run a Facebook ad targeting “Women aged 30–45 who like green smoothies”… and it would actually work. Not anymore. If your Meta ad performance has tanked or you’re clinging to custom audiences that used to convert — this episode...
Paid Ads vs Organic: What’s Worth Your Time?

Paid Ads vs Organic: What’s Worth Your Time?

Vicki from Marketing Made Social digs into the real question every small business asks: is it worth running ads if you’re only spending £500–£1,000 a month? Or should you double down on organic content instead? In this episode, we break down what actually works with...
3 Paid Social Myths Killing Your ROI in 2025

3 Paid Social Myths Killing Your ROI in 2025

Vicki from Marketing Made Social is busting the biggest ad myths small biz owners are still falling for in 2025. From “just boost it” advice to algorithm panic, we’re calling out the crap that’s costing you money and breaking down what to focus on instead if you...