Why Facebook Ad Targeting Doesn’t Work Like It Used To
Once upon a time, you could run a Facebook ad targeting “Women aged 30 to 45 who like green smoothies, shop at Whole Foods, and recently viewed a yoga retreat,” and it would actually work. You’d get a tight cost per lead, a neat audience overlap, and...
Why Your Ads Aren’t Converting (And What To Fix Instead)
“The ads are getting clicks, but we’re not getting sales.” I’ve heard this a thousand times. From clients, from prospects, from business owners running their own campaigns, from junior marketers trying to figure out what’s gone wrong. If...
Paid Ads vs Organic: What’s Worth Your Time?
Vicki from Marketing Made Social digs into the real question every small business asks: is it worth running ads if you’re only spending £500–£1,000 a month? Or should you double down on organic content instead? In this episode, we break down what actually works with...