blogs and stuff.
Why Most Brands Separate Platforms (and Why That Hurts Performance)
Ask most businesses how they manage their paid media and the answer will describe a series of separate operations. Meta is handled by one person or...
The Modern Paid Media Stack: How Social and Search Now Work Together
The way most businesses structure their paid media reflects a historical accident more than a strategic logic. Social ads sit in one budget line....
Why Google Ads Work Better When Social Comes First
The most common version of the multi-channel paid media question goes something like this: we are running Google Ads, should we add social? Or: we...
TikTok Ads: Building Sustainable Acquisition
Most brands approach TikTok advertising in one of two ways. The first is dismissing it entirely as a platform for teenagers doing dances, unsuitable...
Will AI Replace Media Buyers?
There is a version of this conversation that is entirely unhelpful: a list of tasks AI will automate, followed by reassurance that human judgement...
Why Media Buying Is Becoming Strategy
The traditional image of a media buyer involves rate cards, placement negotiations, and the manual optimisation of bids and budgets across a...
AI’s Impact on Paid Social Advertising
The advertising industry has a predictable relationship with AI: first denial, then panic, then overcorrection toward the belief that everything has...
What AI Is Actually Changing About Facebook Ads (and What It Isn’t)
Meta has become very good at talking about artificial intelligence. Every product update, every earnings call, every developer conference features a...
Building Trust Funnels for Female Audiences
Most ad marketing funnels are built around urgency. You know when you see them...they have limited-time offers and strong calls to action. They're...
Attribution Is Broken and Here’s How We’re Adapting
For many years, marketing attribution has felt predictable predictable for those who ran ads across Meta platforms. You ran ads. Someone clicked or...
What You’re Really Paying For When You Hire a Media Buyer
From freelancers charging £500/month to agencies quoting £10k+ retainers, Meta ad management can vary wildly in price — and understandably, that...
Should You Still Be Using Retargeting Ads in 2025? Here’s When It Actually Makes Sense
Retargeting used to be the holy grail of Facebook and Instagram advertising. If someone landed on your site, watched a video, or clicked an ad,...
The Social Ads Squad is now marketing made social
You ever have one of those moments where something that’s so obvious in hindsight finally clicks?That’s been me over the past few months.When I...
How to Make Your Social Media Ads Work Smarter in 2025
Happy New Year! 🎉 As we step into 2025, it’s time to take a fresh look at your marketing strategy. Whether you’ve been running ads for years or are...
How We’re Using Meta’s New “Flexible Media” to Boost Campaign Results for Our Clients
Meta’s introduction of Flexible Ad Formats is transforming how we manage client campaigns, allowing us to create ads that automatically adjust...
Unlocking LinkedIn’s Secrets for b2b Businesses
If you're in the world of social marketing like us at The Social Ads Squad, you'll know that LinkedIn is a powerful platform for business growth and...
How Business Coaches Can Build Personal Brands and Generate Leads Through Instagram in 2024
Instagram continues to evolve as a powerful platform for business coaches to build their personal brands, generate leads, and grow their businesses....
Case Study: Transforming Lead Generation for a Personal Health & Beauty Clinic
Attracting new clients in the personal health and beauty industry can be tricky, especially when the cost of generating leads starts creeping up....
5 LinkedIn Strategies Every UK Law Firm Should Use to Attract High-Value Clients
Introduction LinkedIn has become an indispensable platform for law firms wanting to enhance their business development and lead generation...
Why Meta’s Removal of Interest Targeting Is Changing the Game for Advertisers
If you’ve been paying attention to social media advertising, you’ve likely noticed a shift in the way platforms are handling ad targeting. For...
Meta’s Advantage+ and the Future of Social Media Advertising
Social media advertising is always evolving, but if you’re looking for what’s really pushing things forward in 2024, it’s the rise of AI-powered...
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