by vicki | Apr 9, 2025 | Facebook Ads, Instagram Ads, LinkedIn Ads
Retargeting used to be the holy grail of Facebook and Instagram advertising. If someone landed on your site, watched a video, or clicked an ad, you’d follow them around online with tailored ads — until they either bought from you or blocked you (let’s be honest,...
by vicki | Nov 13, 2024 | Facebook Ads
Meta’s introduction of Flexible Ad Formats is transforming how we manage client campaigns, allowing us to create ads that automatically adjust across placements for the best impact. Here’s why this update is great news for our clients and how it’s helping us deliver...
by vicki | Sep 23, 2024 | Facebook Ads, Instagram Ads, Strategy
Attracting new clients in the personal health and beauty industry can be tricky, especially when the cost of generating leads starts creeping up. One of our clients—an aesthetic health clinic that offers advanced rejuvenation treatments—was facing exactly that...
by vicki | Sep 16, 2024 | Facebook Ads, Instagram Ads
If you’ve been paying attention to social media advertising, you’ve likely noticed a shift in the way platforms are handling ad targeting. For years, advertisers have relied on detailed interest targeting to get their ads in front of the right people. But that’s all...
by vicki | Sep 9, 2024 | Facebook Ads, Instagram Ads
Social media advertising is always evolving, but if you’re looking for what’s really pushing things forward in 2024, it’s the rise of AI-powered platforms. At the forefront of this trend are Meta’s Advantage+ products, which use machine learning to simplify campaigns...
by vicki | Aug 16, 2024 | Facebook Ads, Uncategorized
Over the past year, we’ve had the exciting opportunity to work with Accounts Direct, helping to bring their accounting services brand into the 21st century. With a strong foundation built on making life easier for business owners, Accounts Direct wanted to reflect...
