by vicki | Apr 15, 2026 | Measurement & Analytics
The most common version of the multi-channel paid media question goes something like this: we are running Google Ads, should we add social? Or: we have been on Meta, should we test Google? The framing treats the channels as alternatives, or at best as parallel tracks...
by vicki | Feb 23, 2026 | Measurement & Analytics
For many years, marketing attribution has felt predictable predictable for those who ran ads across Meta platforms. You ran ads. Someone clicked or purchased and a conversion would then appear in your ads dashboard. The performance of your ads looked measurable,...
