by vicki | Apr 1, 2026 | The Future of Advertising
There is a version of this conversation that is entirely unhelpful: a list of tasks AI will automate, followed by reassurance that human judgement will always matter, followed by a vague call to “adapt.” That is not this post. The honest version is more...
by vicki | Mar 25, 2026 | The Future of Advertising
The traditional image of a media buyer involves rate cards, placement negotiations, and the manual optimisation of bids and budgets across a fragmented landscape of publishers and platforms. It was a technical, transactional discipline. The skills required were...
by vicki | Mar 18, 2026 | The Future of Advertising
The advertising industry has a predictable relationship with AI: first denial, then panic, then overcorrection toward the belief that everything has changed. The truth is more useful than either extreme. Some things have changed substantially. Some things have not...
by vicki | Mar 11, 2026 | The Future of Advertising
Meta has become very good at talking about artificial intelligence. Every product update, every earnings call, every developer conference features a version of the same narrative: AI is transforming advertising, and Meta is leading it. Some of this is true. Some of it...
