by vicki | Jul 1, 2026 | Women’s Health Marketing
The problem with advertising sensitive health products on paid social is not the product itself. It is the gap between what the platforms say their policies cover and how those policies are actually enforced in practice. Meta’s advertising policies around health...
by vicki | Jun 24, 2026 | Women’s Health Marketing
Most advertisers assume that if they are not explicitly targeting by race, gender, or age, their ads are being delivered neutrally. This assumption is wrong, and it has been wrong for years. Advertising algorithms do not discriminate because someone programmed them...
by vicki | Jun 17, 2026 | Women’s Health Marketing
If you run a women’s health brand and your paid advertising consistently underperforms relative to equivalent brands in other categories, you are not doing something wrong. You are experiencing a set of structural obstacles that are specific to this space and...
by vicki | Feb 25, 2026 | Women’s Health Marketing
Most ad marketing funnels are built around urgency. You know when you see them…they have limited-time offers and strong calls to action. They’re designed to have conversion paths that move users quickly from awareness to purchase. And yet, when brands...
