Paid social and creative strategy for founder-led brands.

We work with founders and small brands with purpose to build campaigns and social content that actually converts.

We create scroll-stopping campaigns and social content.

We’re Marketing Made Social –  creative-first agency from Brighton, UK led by creative ad strategist Vicki Jakes. 

Whether you’re launching a product, growing a service-based biz, or building buzz for your next big idea, we create and run paid and organic social campaigns that do more than generate clicks.

They create connection.
They spark conversion.
And yes, they get results.

Facebook™, Instagram™, TikTok™, LinkedIn™ – wherever your audience scrolls, we’re there with something worth stopping for.

how we can help your business.

PAID SOCIAL ADS MANAGEMENT.

Working primarily with women’s health and beauty brands and founder-led businesses, we build paid social and search campaigns across Meta, LinkedIn, TikTok and Google that are rooted in audience research and designed to convert efficiently – whatever your budget looks like.

Full retainer management (creative, media buying, reporting) or one-off account set-ups for teams who want to run it themselves.

LEAD GEN FUNNELS

We can support you with mapping and building  the full marketing journey from cold click to warm lead to ready-to-buy making sure there’s a considered next step at every stage.

That means ad creative that speaks to where someone is in their decision-making, landing pages built to convert, lead magnets or email sequences that nurture people who aren’t ready yet, and retargeting that brings them back when they are.

The result: ads that don’t just generate clicks, but a system that turns those clicks into customers.

Organic Content Strategy & Creation.

Ads get people to notice you. Organic is what makes them stay.

We work with brands that want to take LinkedIn seriously – developing the content strategy, producing the posts, and building the kind of founder and company presence that earns trust with the people you actually want to reach.

We also manage Instagram, TikTok and Meta where it makes sense, but LinkedIn is where we go deepest.

CREATIVE STRATEGY AND SUPPORT.

The difference between ads that convert and ads that drain budget is almost always the thinking behind them – audience research, messaging angles, the specific problem your creative is answering.

We’ve spent years developing how we do this, and you can now buy that thinking on its own.

From one-off strategy sessions to monthly creative direction for your in-house team, we’ll give you the research, angles and briefs to make your own creative work harder.

Happy Clients.

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Sam Morgan-Lloyd
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We enlisted The Social Ads Squad to help us overcome the hurdles we faced in getting our legal / financial service adverts approved on Facebook. Within days, Vicki and the team had ads and creatives approved and we were generating quality B2C sign-ups for our service! We started on their light-touch plan but quickly relied more and more on SAS, moving to their more dedicated plan and eventually adding Google, TikTok and Reddit ads to our marketing channels. It was a real weight off our shoulders to be able to leave all our social platforms in the very capable hands of Vicki and the team. We have worked with SAS for over 12 months and considered them an invaluable extension of our small team.
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Emily Thomas
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Vicki and her team are incredible at looking at your budget and maximising the potential for any ad spend with you. Their commitment to a strategy that will work for your company as an individual and regularly revising and reviewing the key ROI figures means you can relax and concentrate on the other aspects of your business which you enjoy!
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Julie Black profile picture
Julie Black
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Vicki has such a breadth of knowledge you know you're in safe hands. She goes above and beyond to make sure everything is in place for your success, and her calm and reassuring manner makes working with her so easy. Highly recommend Vicki and her team.
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Rochelle Dallas
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Working with Vicki is the calm energy you need when navigating the crazy confusing world of ads - so knowledgeable, creative and really wants your business to do well - its like having a whole separate online marketing extension of your business that works for you while you work on other areas - highly highly recommend
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Natalie Lewis - Dynamic HR Services
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Highly recommended for small businesses who need insight and support when engaging in online marketing, websites and social ads. Vicki and her team are fantastic. No nonsense, really easy to understand and action their advice.
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Katy from Shapes
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After working with Vicki for over a year she and her team have been invaluable to a client we act for. Vicki has instilled a focused approach and given clear direction of how we achieve what we want. Vicki goes over and above your expectations and takes you to that next level. Social Ads Squad are a great asset to any team.
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Watch This Sp_ce
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Vicki gets straight to the point and how to change what you're doing. We needed advice on our marketing message, the digital channels we are using, how we're using them and social ads. Vicki helped us get straight to where we can improve on what we're doing and how to really nail our messaging to reach the people we want to. She is knowledgeable about all the different digital platforms we can use, and has so much useful advice to give. We will be working with her again. Highly recommended!
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H A
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Ive been working with vicky and the team for almost a year now and I can confirm they have been incredible, great service, they create good content, good marketing knowledge and also very responsive. Highly recommend

ready to get started?

Book a call to see if we’re a good fit for one another and see if we can help you with your social ads or content.