Paid social and creative strategy for founder-led brands.

We work with founders and small brands with purpose to build campaigns and social content that actually converts.

We create scroll-stopping campaigns and social content.

We’re Marketing Made Social –  creative-first agency from Brighton, UK led by creative ad strategist Vicki Jakes. 

Whether you’re launching a product, growing a service-based biz, or building buzz for your next big idea, we create and run paid and organic social campaigns that do more than generate clicks.

They create connection.
They spark conversion.
And yes, they get results.

Facebook™, Instagram™, TikTok™, LinkedIn™ – wherever your audience scrolls, we’re there with something worth stopping for.

how we can help your business.

PAID SOCIAL ADS MANAGEMENT.

Working primarily with women’s health and beauty brands and founder-led businesses, we build paid social and search campaigns across Meta, LinkedIn, TikTok and Google that are rooted in audience research and designed to convert efficiently – whatever your budget looks like.

Full retainer management (creative, media buying, reporting) or one-off account set-ups for teams who want to run it themselves.

LEAD GEN FUNNELS

We can support you with mapping and building  the full marketing journey from cold click to warm lead to ready-to-buy making sure there’s a considered next step at every stage.

That means ad creative that speaks to where someone is in their decision-making, landing pages built to convert, lead magnets or email sequences that nurture people who aren’t ready yet, and retargeting that brings them back when they are.

The result: ads that don’t just generate clicks, but a system that turns those clicks into customers.

Organic Content Strategy & Creation.

Ads get people to notice you. Organic is what makes them stay.

We work with brands that want to take LinkedIn seriously – developing the content strategy, producing the posts, and building the kind of founder and company presence that earns trust with the people you actually want to reach.

We also manage Instagram, TikTok and Meta where it makes sense, but LinkedIn is where we go deepest.

CREATIVE STRATEGY AND SUPPORT.

The difference between ads that convert and ads that drain budget is almost always the thinking behind them – audience research, messaging angles, the specific problem your creative is answering.

We’ve spent years developing how we do this, and you can now buy that thinking on its own.

From one-off strategy sessions to monthly creative direction for your in-house team, we’ll give you the research, angles and briefs to make your own creative work harder.

Happy Clients.

ready to get started?

Book a call to see if we’re a good fit for one another and see if we can help you with your social ads or content.