Insights and Strategies: The Marketing Made Social BLOGS
Expert tips on social media, ads, and content to boost your business.
What You’re Really Paying For When You Hire a Media Buyer
From freelancers charging £500/month to agencies quoting £10k+ retainers, Meta ad management can vary wildly in price — and understandably, that...
Should You Still Be Using Retargeting Ads in 2025? Here’s When It Actually Makes Sense
Retargeting used to be the holy grail of Facebook and Instagram advertising. If someone landed on your site, watched a video, or clicked an ad,...
The Social Ads Squad is now marketing made social
You ever have one of those moments where something that’s so obvious in hindsight finally clicks?That’s been me over the past few months.When I...
How to Make Your Social Media Ads Work Smarter in 2025
Happy New Year! 🎉 As we step into 2025, it’s time to take a fresh look at your marketing strategy. Whether you’ve been running ads for years or are...
How We’re Using Meta’s New “Flexible Media” to Boost Campaign Results for Our Clients
Meta’s introduction of Flexible Ad Formats is transforming how we manage client campaigns, allowing us to create ads that automatically adjust...
Unlocking LinkedIn’s Secrets for b2b Businesses
If you're in the world of social marketing like us at The Social Ads Squad, you'll know that LinkedIn is a powerful platform for business growth and...
How Business Coaches Can Build Personal Brands and Generate Leads Through Instagram in 2024
Instagram continues to evolve as a powerful platform for business coaches to build their personal brands, generate leads, and grow their businesses....
Case Study: Transforming Lead Generation for a Personal Health & Beauty Clinic
Attracting new clients in the personal health and beauty industry can be tricky, especially when the cost of generating leads starts creeping up....
5 LinkedIn Strategies Every UK Law Firm Should Use to Attract High-Value Clients
Introduction LinkedIn has become an indispensable platform for law firms wanting to enhance their business development and lead generation...
Why Meta’s Removal of Interest Targeting Is Changing the Game for Advertisers
If you’ve been paying attention to social media advertising, you’ve likely noticed a shift in the way platforms are handling ad targeting. For...
Meta’s Advantage+ and the Future of Social Media Advertising
Social media advertising is always evolving, but if you’re looking for what’s really pushing things forward in 2024, it’s the rise of AI-powered...
It’s Our 3rd Birthday! Let’s Celebrate 3 Amazing Years of The Social Ads Squad! 🎉
Wow—what a ride it's been! The Social Ads Squad is officially three years old, and we couldn’t be more excited to share this milestone with all of...
How Fun Socks Guy and Friends Transformed Accounts Direct’s Brand and Boosted Leads
Over the past year, we’ve had the exciting opportunity to work with Accounts Direct, helping to bring their accounting services brand into the 21st...
Unlock the Potential of Total Attention
In today’s world, distractions are everywhere—from phone notifications to unexpected deliveries and barking dogs during conference calls. These...
Why Small Businesses Should Advertise During Economic Downturns
Economic downturns can be challenging for businesses, especially small ones. The instinct might be to cut back on expenses, including advertising....
The Ultimate Guide to Facebook Ads for Small Businesses
Facebook ads offer a powerful way for small businesses to reach new customers and grow their brand. With over 2.9 billion monthly active users,...
Why Video Ads Are Sometimes Better Than Static Ads
In digital marketing, businesses are constantly searching for the most effective ways to capture their audience's attention and drive...
Maximising ROI with Social Media Advertising
Ensuring a good return on investment (ROI) from social media advertising is paramount for businesses of all sizes. With the right strategies, social...
Is Facebook Even Worth Bothering to Advertise On?
If you own a small business, then you should be constantly reassessing where to allocate your advertising budgets. You need to spend where your...
How much do Facebook ads cost in 2024?
Due to its vast reach and targeting capabilities, Meta's Facebook and Instagram ads platform has become a go-to for businesses looking to advertise...
Get inspired with your ads in 2024 with Product-Led Sales
Gone are the days when aggressive sales tactics and broad-brush advertising were the cornerstones of business growth. In 2024, the spotlight is on...