by vicki | Mar 11, 2026 | The Future of Advertising
Meta has become very good at talking about artificial intelligence. Every product update, every earnings call, every developer conference features a version of the same narrative: AI is transforming advertising, and Meta is leading it. Some of this is true. Some of it...
by vicki | Feb 25, 2026 | Women’s Health Marketing
Most ad marketing funnels are built around urgency. You know when you see them…they have limited-time offers and strong calls to action. They’re designed to have conversion paths that move users quickly from awareness to purchase. And yet, when brands...
by vicki | Feb 23, 2026 | Measurement & Analytics
For many years, marketing attribution has felt predictable predictable for those who ran ads across Meta platforms. You ran ads. Someone clicked or purchased and a conversion would then appear in your ads dashboard. The performance of your ads looked measurable,...
by vicki | Apr 16, 2025 | Uncategorized
From freelancers charging £500/month to agencies quoting £10k+ retainers, Meta ad management can vary wildly in price — and understandably, that leads to confusion: What am I actually paying for? Is there a real difference between a £500/month freelancer and a...
by vicki | Apr 9, 2025 | Facebook Ads, Instagram Ads, LinkedIn Ads
Retargeting used to be the holy grail of Facebook and Instagram advertising. If someone landed on your site, watched a video, or clicked an ad, you’d follow them around online with tailored ads — until they either bought from you or blocked you (let’s be honest,...
