by vicki | Sep 23, 2024 | Facebook Ads, Growth Strategy, Instagram Ads
Attracting new clients in the personal health and beauty industry can be tricky, especially when the cost of generating leads starts creeping up. One of our clients—an aesthetic health clinic that offers advanced rejuvenation treatments—was facing exactly that...
by vicki | Sep 20, 2024 | Growth Strategy, LinkedIn Ads
Introduction LinkedIn has become an indispensable platform for law firms wanting to enhance their business development and lead generation strategies. For UK law firms, LinkedIn isn’t just another social network; it’s a unique, professional environment that allows you...
by vicki | Sep 16, 2024 | Facebook Ads, Instagram Ads
If you’ve been paying attention to social media advertising, you’ve likely noticed a shift in the way platforms are handling ad targeting. For years, advertisers have relied on detailed interest targeting to get their ads in front of the right people. But that’s all...
by vicki | Sep 9, 2024 | Facebook Ads, Instagram Ads
Social media advertising is always evolving, but if you’re looking for what’s really pushing things forward in 2024, it’s the rise of AI-powered platforms. At the forefront of this trend are Meta’s Advantage+ products, which use machine learning to simplify campaigns...
by vicki | Sep 8, 2024 | Agency
Wow—what a ride it’s been! The Social Ads Squad is officially three years old, and we couldn’t be more excited to share this milestone with all of you! From global brands to local businesses, we’ve had the privilege of working with incredible clients, building a...