In this episode of the The Marketing Made Social Podcast, I sit down with Jon Loomer to talk about what is really happening inside Meta Ads right now. If you have been running ads since the so called glory days of 2017, you will recognise the shift. The levers we used...
Once upon a time, you could run a Facebook ad targeting "Women aged 30–45 who like green smoothies"… and it would actually work. Not anymore. If your Meta ad performance has tanked or you’re clinging to custom audiences that used to convert — this episode is your...
Vicki from Marketing Made Social digs into the real question every small business asks: is it worth running ads if you’re only spending £500–£1,000 a month? Or should you double down on organic content instead? In this episode, we break down what actually works with...
Vicki from Marketing Made Social breaks down the problem with that tired advice to “just show up” every day on social. Spoiler: if you’re posting without a strategy, you’re just burning out and probably messing up your ad results too. In this episode, we dig into why...
Vicki from Marketing Made Social is busting the biggest ad myths small biz owners are still falling for in 2025. From “just boost it” advice to algorithm panic, we’re calling out the crap that’s costing you money and breaking down what to focus on instead if you...
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