vicki, Author at Marketing Made Social - Facebook and Social Ads Agency

The Future of Paid Social in an AI-Optimised World

The Future of Paid Social in an AI-Optimised World

by vicki | Mar 18, 2026 | The Future of Advertising

The advertising industry has a predictable relationship with AI: first denial, then panic, then overcorrection toward the belief that everything has changed. The truth is more useful than either extreme. Some things have changed substantially. Some things have not...

What AI Is Actually Changing About Facebook Ads (and What It Isn’t)

What AI Is Actually Changing About Facebook Ads (and What It Isn’t)

by vicki | Mar 11, 2026 | The Future of Advertising

Meta has become very good at talking about artificial intelligence. Every product update, every earnings call, every developer conference features a version of the same narrative: AI is transforming advertising, and Meta is leading it. Some of this is true. Some of it...

How to Build a Creative Testing System That Actually Scales

by vicki | Mar 2, 2026 | Growth Strategy

Creative vs Algorithms: What Wins in AI Advertising?

by vicki | Feb 27, 2026 | The Future of Advertising

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