If you’re in the world of social marketing like us at The Social Ads Squad, you’ll know that LinkedIn is a powerful platform for business growth and B2B engagement.
But how do you really crack the code of LinkedIn’s algorithm?
Enter the ALGORITHM INSIGHTS 2024 report by Richard van der Blom, a must-read that reveals some game-changing insights for marketers, and we’re giving it the credit it deserves.
What’s the Big Deal?
Van der Blom’s ALGORITHM INSIGHTS 2024 breaks down LinkedIn’s complex algorithm and turns it into a treasure map for marketers. From optimal post timing to the best-performing ad types, this report digs deep into the nuts and bolts of what makes LinkedIn tick.
And trust us, there are some massive takeaways for anyone trying to navigate LinkedIn’s B2B landscape.
Key Takeaways for Social Marketers
1. Timing is Everything
According to the report, LinkedIn engagement is at its peak between 8:00 AM and 11:00 AM, especially on weekdays. But, interestingly, Tuesday and Thursday reign supreme for posting documents, polls, and videos.
If you’re targeting professionals, early bird gets the worm—but not on Sundays! Weekends, while often dead, offer an opportunity: publishing on a Sunday could give you a 50% increase in reach due to less competition.
2. Ad Types that Actually Work
For those running ads on LinkedIn, single-image ads remain a solid choice. However, the report highlights Thought Leader Ads as the hidden gem—particularly those in video format. These ads give a personal touch that not only generates engagement but also boosts credibility.
And beware of carousel ads—they rarely perform well, so save your budget for more effective options like Spotlight Ads or retargeting with video.
3. Engagement is King—But Not All Engagement is Equal
The ALGORITHM INSIGHTS 2024 report emphasises that comments are gold. A thoughtful comment adds far more to your post’s visibility than a simple like.
And guess what? Comments longer than 15 words double the impact. So, encourage conversations, ask questions, and keep the discussions flowing.
Oh, and if you reply to comments within the first hour? You could boost your post’s reach by 40%.
4. Stop Ignoring Employee Advocacy
One fascinating insight is the power of Employee Advocacy—content shared by employees gets way more engagement than company-shared content. According to the report, employee posts see 7x more engagement, so it’s worth encouraging your team to get involved.
Employee shares come across as more authentic, and LinkedIn’s algorithm rewards it.
5. Retarget, Retarget, Retarget
Van der Blom’s report champions retargeting as a strategy to lower costs and increase conversions. Retargeting campaigns are seeing CPCs as low as £4-6, which is a huge improvement over cold campaigns.
If you’re not already using LinkedIn’s retargeting features, you’re leaving money on the table.
6. Hashtags: Not the Game-Changer You Thought
Once a staple of boosting reach, hashtags are now taking a backseat. The report highlights that hashtags in posts don’t provide the same bump they used to, though 3-5 hashtags are still the sweet spot for a slight boost in visibility. So, use them, but don’t rely on them for all your engagement.
What Does This Mean for Your LinkedIn Strategy?
At The Social Ads Squad, we’re always looking to level up, and this report gives us plenty to chew on. If you’re in the game of LinkedIn advertising, it’s time to rethink your strategies, from the ad formats you choose to how you engage with your audience.
And if you want to really stand out, focus on personalised content, engagement through comments, and retargeting to drive better results.
Want to dig deeper into these insights? Check out the ALGORITHM INSIGHTS 2024 report by Richard van der Blom. It’s the secret weapon every social marketer needs in their toolkit.
This blog post reflects our interpretation of the ALGORITHM INSIGHTS 2024 report. All credit goes to Richard van der Blom and his team for their extensive research and insights.
Need help with your LinkedIn strategy? At The Social Ads Squad, we specialise in crafting custom strategies that work for your business. Get in touch and let’s get your LinkedIn ads humming!
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