Smarter Social. Better Ads. More Sales.
The Marketing Made Social podcast helps time-strapped business owners stop guessing and start growing.
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MOST RECENT EPISODES
Why Facebook Ad Targeting Doesn’t Work Like It Used To
Once upon a time, you could run a Facebook ad targeting "Women aged 30–45 who like green smoothies"… and it would actually work. Not anymore. If your Meta ad performance has tanked or you’re clinging to custom audiences that used to convert — this episode is your...
Why Your Ads Aren’t Converting (And What To Fix Instead)
Paid Ads vs Organic: What’s Worth Your Time?
Vicki from Marketing Made Social digs into the real question every small business asks: is it worth running ads if you’re only spending £500–£1,000 a month? Or should you double down on organic content instead? In this episode, we break down what actually works with...
Why Posting Every Day Isn’t a Strategy (Unless You’ve Got a Plan)
Vicki from Marketing Made Social breaks down the problem with that tired advice to “just show up” every day on social. Spoiler: if you’re posting without a strategy, you’re just burning out and probably messing up your ad results too. In this episode, we dig into why...
3 Paid Social Myths Killing Your ROI in 2025
Vicki from Marketing Made Social is busting the biggest ad myths small biz owners are still falling for in 2025. From “just boost it” advice to algorithm panic, we’re calling out the crap that’s costing you money and breaking down what to focus on instead if you...