The Marketing Made Social Podcast.

What if the marketing agency model as we know it already has an expiry date? And what if someone predicted it a decade ago, over a beer, with one of the most influential AI minds on the planet? In this episode of the Marketing Made Social Podcast, Vicki sits down with...

If you learned how to run Meta ads during the so called glory days of 2017, you've probably noticed something. The levers you used to pull don't move the way they used to. Targeting behaves differently. Creative matters more than it ever has. And the sense of control...

If you're switching ads on because sales are dipping, or starting them for the first time because organic isn't delivering what you need, I've got news for you. That's exactly when ads are least likely to work. Ads shouldn't be an emergency lever. They should be...

Once upon a time, you could run a Facebook ad targeting "Women aged 30 to 45 who like green smoothies, shop at Whole Foods, and recently viewed a yoga retreat," and it would actually work. You'd get a tight cost per lead, a neat audience overlap, and a satisfying...

"The ads are getting clicks, but we're not getting sales." I've heard this a thousand times. From clients, from prospects, from business owners running their own campaigns, from junior marketers trying to figure out what's gone wrong. If you've ever said it yourself,...

If you're running your own social media, or managing it for clients, you've probably heard some version of the same advice for years now. Show up every day. Post on every platform. Stay consistent. Feed the algorithm. Just keep going. Here's the problem: showing up...

If you've been running ads for a while and things have stopped working the way they used to, you're not alone. I hear the same frustrations almost every week from small business owners, marketing managers, and founders running their own campaigns. The ads used to...