Is This The End of the Agency?

Is This The End of the Agency?

by | Mar 13, 2026

What if the marketing agency model as we know it already has an expiry date? And what if someone predicted it a decade ago, over a beer, with one of the most influential AI minds on the planet? In this episode of the Marketing Made Social Podcast, Vicki sits down with...
Creative Testing on Meta Ads in 2026

Creative Testing on Meta Ads in 2026

by | Feb 13, 2026

If you learned how to run Meta ads during the so called glory days of 2017, you’ve probably noticed something. The levers you used to pull don’t move the way they used to. Targeting behaves differently. Creative matters more than it ever has. And the sense...
How to Plan Your Paid Ads for 2026

How to Plan Your Paid Ads for 2026

by | Jan 16, 2026

If you’re switching ads on because sales are dipping, or starting them for the first time because organic isn’t delivering what you need, I’ve got news for you. That’s exactly when ads are least likely to work. Ads shouldn’t be an...
Why Facebook Ad Targeting Doesn’t Work Like It Used To

Why Facebook Ad Targeting Doesn’t Work Like It Used To

by | Nov 12, 2025

Once upon a time, you could run a Facebook ad targeting “Women aged 30 to 45 who like green smoothies, shop at Whole Foods, and recently viewed a yoga retreat,” and it would actually work. You’d get a tight cost per lead, a neat audience overlap, and...
Why Your Ads Aren’t Converting (And What To Fix Instead)

Why Your Ads Aren’t Converting (And What To Fix Instead)

by | Jul 16, 2025

“The ads are getting clicks, but we’re not getting sales.” I’ve heard this a thousand times. From clients, from prospects, from business owners running their own campaigns, from junior marketers trying to figure out what’s gone wrong. If...