Insights and Strategies: The Marketing Made Social BLOGS
Expert tips on social media, ads, and content to boost your business.
LinkedIn Ads in 2026: When They Work and When They Don’t
How to Build a Creative Testing System That Actually Scales
Creative vs Algorithms: What Wins in AI Advertising?
Building Trust Funnels for Female Audiences
Most ad marketing funnels are built around urgency. You know when you see them...they have limited-time offers and strong calls to action. They're...
Attribution Is Broken and Here’s How We’re Adapting
For many years, marketing attribution has felt predictable predictable for those who ran ads across Meta platforms. You ran ads. Someone clicked or...
What You’re Really Paying For When You Hire a Media Buyer
From freelancers charging £500/month to agencies quoting £10k+ retainers, Meta ad management can vary wildly in price — and understandably, that...
Should You Still Be Using Retargeting Ads in 2025? Here’s When It Actually Makes Sense
Retargeting used to be the holy grail of Facebook and Instagram advertising. If someone landed on your site, watched a video, or clicked an ad,...
The Social Ads Squad is now marketing made social
You ever have one of those moments where something that’s so obvious in hindsight finally clicks?That’s been me over the past few months.When I...
How to Make Your Social Media Ads Work Smarter in 2025
Happy New Year! 🎉 As we step into 2025, it’s time to take a fresh look at your marketing strategy. Whether you’ve been running ads for years or are...
How We’re Using Meta’s New “Flexible Media” to Boost Campaign Results for Our Clients
Meta’s introduction of Flexible Ad Formats is transforming how we manage client campaigns, allowing us to create ads that automatically adjust...
Unlocking LinkedIn’s Secrets for b2b Businesses
If you're in the world of social marketing like us at The Social Ads Squad, you'll know that LinkedIn is a powerful platform for business growth and...
How Business Coaches Can Build Personal Brands and Generate Leads Through Instagram in 2024
Instagram continues to evolve as a powerful platform for business coaches to build their personal brands, generate leads, and grow their businesses....
Case Study: Transforming Lead Generation for a Personal Health & Beauty Clinic
Attracting new clients in the personal health and beauty industry can be tricky, especially when the cost of generating leads starts creeping up....
5 LinkedIn Strategies Every UK Law Firm Should Use to Attract High-Value Clients
Introduction LinkedIn has become an indispensable platform for law firms wanting to enhance their business development and lead generation...
Why Meta’s Removal of Interest Targeting Is Changing the Game for Advertisers
If you’ve been paying attention to social media advertising, you’ve likely noticed a shift in the way platforms are handling ad targeting. For...
Meta’s Advantage+ and the Future of Social Media Advertising
Social media advertising is always evolving, but if you’re looking for what’s really pushing things forward in 2024, it’s the rise of AI-powered...
It’s Our 3rd Birthday! Let’s Celebrate 3 Amazing Years of The Social Ads Squad! 🎉
Wow—what a ride it's been! The Social Ads Squad is officially three years old, and we couldn’t be more excited to share this milestone with all of...
Unlock the Potential of Total Attention
In today’s world, distractions are everywhere—from phone notifications to unexpected deliveries and barking dogs during conference calls. These...
Why Small Businesses Should Advertise During Economic Downturns
Economic downturns can be challenging for businesses, especially small ones. The instinct might be to cut back on expenses, including advertising....
The Ultimate Guide to Facebook Ads for Small Businesses
Facebook ads offer a powerful way for small businesses to reach new customers and grow their brand. With over 2.9 billion monthly active users,...
Why Video Ads Are Sometimes Better Than Static Ads
In digital marketing, businesses are constantly searching for the most effective ways to capture their audience's attention and drive...